Darcelis Peguero

   I have worked on a Public Relations Plan for  a client named Susan Loring who is the director of the Autism Resource Center of Central Massachuesetts.  We had a diverse team of 17 and the support of the marketing manager, Lauren Bavosi, from HMEA.  I started by collaborating with colleagues to identify the mission of our project, which was to assess, re-imagine, and develop the branding of the organization.  The task that impacted my learning most significantly was recording the PSA for their biggest event as well as a general message identifying the populations they serve.