National Student
Advertising Competition
This is Client was the most well known brand i have worked with, which is the Snapple tea/juice drink. This project was present to the NSAC (National Student Advertising Competion). Our Mission was to use their case study create a marketing plan that will be expended nationally.
This was a two part process in this project that scheduled up to 8 months. The first section was making a marketing communications plan to create a potential strategy for the case study. The second part was going into the indepth prototype plans book.
I was a leader for the research team and the media team . I helped write the analysis of the focus group, I was in Charge of the online survey, and I wrote the marketing and advertisement objectives. When it was time for the tactics, I decided to take on the Snap chat social media platform. I wrote an analysis on how Snap chat should be used for Snapple and even created a name for all the events to use for the geographical filter, which was called “SnappleFest”. I have drew several drafts for the geographical filters and transferred to the illustrator.